The Centrebet logo will now adorn all St Kilda playing guernseys following the signing of a new three year agreement that will see Centrebet become a major partner of the Saints.
From its beginnings in 1992, Centrebet has quickly become a leader in the international online wagering industry, offering an extensive range of products and services.
“Centrebet is at the forefront of their industry and we are extremely pleased to welcome them to the Saints,” said St Kilda General Manager of Sponsorship and Sales, Glenn Tanner.
“They join a number of well regarded and successful entities, who are all proud sponsors of the St Kilda Football Club,” added Tanner.
Centrebet's media chief Neil Evans said the breakthrough sponsorship deal was a "watershed" partnership planned for three years.
"This is an exciting deal, and breaks new ground for Centrebet," Evans said.
"It's the biggest footballing deal of any code we have done in this country and we hope it provides the springboard for the mighty Saints in 2011,” added Evans.
In addition to logo placement on the guernsey, the new partnership also includes advertising and hospitality.
