THE AFL alongside Prime Video have announced the global release of its new docuseries, Final Siren: Inside the AFL, premiering on the eve of the 2026 Toyota AFL Premiership Season on February 27 on Prime Video in 240 countries and territories worldwide.
Final Siren: Inside the AFL is a four-part docuseries that provides unprecedented access into the 2025 Toyota AFL Premiership Season, following some of the biggest names across six AFL clubs - Melbourne, Western Bulldogs, GWS GIANTS, Fremantle, Gold Coast SUNS, and 2025 Premiers the Brisbane Lions.
Produced from the Emmy Award-winning team at Box To Box Films, who are behind the making of Formula 1: Drive to Survive and Faceoff: Inside the NHL, the series is a character-driven, behind-the-scenes look into some of the AFLs biggest players including Melbourne premiership captain Max Gawn, Western Bulldogs captain and seven-time All Australian Marcus Bontempelli, GWS GIANTS captain Toby Greene, and Gold Coast SUNS star Touk Miller.
The series also follows the Brisbane Lions' Dayne Zorko and Cam Rayner as the club became back-to-back premiers, alongside Fremantle champion and dual Brownlow Medallist Nathan Fyfe in his final AFL season after a decorated 16-year career.
AFL Executive General Manager Customer, Commercial and Technology Bec Haagsma said:
"We are excited to be working with Box To Box and Prime Video to bring Australian Rules Football to new and global audiences through Final Siren: Inside the AFL.
"The docuseries presents a wonderful opportunity to connect new and long-time fans from around the world through incredible access to some of our game's biggest stars and capturing everything we love about Australian Rules Football.
"Final Siren is an important asset as the AFL continues to grow its reach, connecting more people with our game both here in Australia and internationally, and like many I can't wait to watch the series on Amazon Prime Video."
Sarah Christie, head of originals Prime Video Australia said:
"By offering an intimate behind-the-scenes look at the 2025 AFL season, through the eyes of absolute legends of the game, we are excited to give fans the ability to connect deeply with the sports and athletes they love.
"Final Siren: Inside the AFL captures the raw passion, personality and drama of Aussie Rules football in ways we have never been seen before, and we are thrilled to showcase the game to the world."
Hillary Olsen, Executive Producer Box To Box said:
"While Aussie Rules football is deeply rooted in Australia, the emotions at the centre of this series are universal - ambition, pressure, identity, and the personal cost of competing at the highest level.
"With unprecedented access and a character-first lens, the series thrusts viewers into the intensity of the game, capturing high-stakes moments on and off the field that resonate with audiences around the world.
"We’re thrilled to be partnering with the AFL and Prime Video to bring these extraordinary stories to life, giving viewers everywhere a front-row seat to the passion, drama, and heart of the sport."
Final Siren: Inside the AFL comes from Amazon MGM Studios and is produced by Box To Box in association with GoodThing Productions. All four episodes will be available to stream at once from February 27 on Prime Video.
