MELBOURNE midfielder Clayton Oliver and former Test cricketer Damien Martyn have engaged in a fiery Twitter exchange over the Demon's reaction to being struck by Eagle Will Schofield on Saturday night.
Schofield's elbow caught Oliver with a glancing blow to the chin at half-time at Domain Stadium and Oliver fell to the ground immediately afterwards.
Schofield was reported for the hit but reaction from fans on social media was critical of Oliver, suggesting the Demon had 'dived' to make the most of the incident.
In a post-game interview, Oliver said he had been stunned by the contact from Schofield but Martyn was sceptical, to say the least.
The 67-Test batsman responded to a Channel Seven tweet of Oliver's interview with "Am I watching soccer?", in a clear inference that Oliver had staged his reaction.
Oliver was quick to fire back, dredging up one of Martyn's own infamous moments on the sporting field.
"Hey Damien, you should just worry about that shot in 1994. #amiwatchingachoker," he wrote, in reference to Martyn's ill-judged shot against South Africa in the 1994 Sydney Test match that eventually led to Australia's narrow loss to South Africa.
For good measure, the Demon added a link to vision of the incident. Oliver was born in 1997, three years after Martyn's shot.
Oliver has since updated his Twitter profile photo to be an image of the incident with Schofield.
The Demons' latest social media fracas comes less than a week after Oliver's teammate Tom Bugg baited Western Bulldogs flyer Jason Johannisen with a pre-game Instagram pic.
Melbourne's leadership group counselled Bugg over his social media antics in the wake of Melbourne's big win over the Bulldogs, while coach Simon Goodwin said he wanted his players to be "respectful and humble".
Bugg's playful jibe was embraced by Melbourne's street art scene with a huge mural painted of the Demon in the city's Hosier Lane on Tuesday morning.