SHANNON Hurn will captain West Coast for a third straight year, while former Hawthorn skipper Sam Mitchell will provide support as a member of the leadership group.

Dynamic midfielder Luke Shuey has been elevated to co-vice captain alongside dual Coleman medallist Josh Kennedy.

Star duo Jeremy McGovern and Andrew Gaff have also been added to the leadership group with Eric Mackenzie, who was the club's best and fairest in 2014 before requiring a knee reconstruction early the following year, the only omission from last year's group.

Matt Priddis rounds out the seven-man group, which was decided by a player vote, before being ticked off by the football department and then the board.

Hurn, 29, told a flag was firmly in his sights, after the Eagles were bundled out by the Western Bulldogs in a home elimination final in 2016.

"Pretty excited to be re-elected as captain. I've enjoyed it the past couple of years and I get another opportunity this year," Hurn said.

"Really looking forward to it and hopefully we can have another good year and play some finals footy and hopefully win a premiership."

The backman has played 200 career games since being drafted at pick No.13 in 2005.

Coach Adam Simpson said Mitchell's experience would provide plenty to the Eagles.

"Initially the players voted and having the support of their peers is an important element for the leadership group," Simpson said. 

"The club is in a fortunate position to have high quality people to lead the squad and we believe there is a blend of skills within our leaders.

"Shannon Hurn has been a terrific leader since his appointment as captain three years ago and he has great respect from his teammates. Over the last couple of years Luke Shuey, Andrew Gaff and Jeremy McGovern have certainly grown within the group and it has been reflected in the player vote.

"Clearly Josh Kennedy and Matt Priddis have been outstanding leaders for a long time and to have someone of Sam Mitchell's calibre at our disposal will be invaluable."