CULT hero Max Gawn is selling his beard for charity.

The Melbourne ruckman had his famous facial hair shaved off on Monday and it is being sold on eBay to raise money for the Reach Foundation.

It comes in a zip-lock bag signed by the All Australian, along with a presentation box.

The Reach Foundation supports young people and is the Demons' official charity.

Gawn had been growing the beard since round two, 2015.

As of Wednesday afternoon, the highest bid was $530. The auction is set to end on Thursday, May 4.

To have a chance to buy Gawn's beard, go to: http://www.ebay.com.au/itm/201903535191