The service, operated and built by Rightster on the AFL’s behalf, offers live and on-demand coverage of every Toyota AFL Premiership season match to fans all over the world, via AFLTV.

 

Throughout the 2013 Toyota AFL Premiership season, AFLTV reached thousands of fans in over 216 territories, delivering more than 2.5 million streams, including Hawthorn’s Grand Final win over Fremantle earlier this year.

 

The AFL and Rightster have reached agreement to cover the 2014, 2015 and 2016 Toyota AFL Premiership seasons. This will allow the development of a long-term strategy which will include additional features and content in order to further drive fan engagement.

 

General Manager - AFL Media, Peter Campbell, said: "We’re pleased to announce this agreement with Rightster as part of our ongoing commitment to international AFL fans. As the importance of digital platforms, fan engagement and digital revenue grows, we believe Rightster is the perfect partner to help us build our sport and business in this area. They offer us the transparency and control we feel is vital to success."

 

Rightster CEO, Charlie Muirhead, said: "After a hugely successful first year, it’s fantastic that the AFL and Rightster have agreed to extend our relationship until 2016. Digital media has transformed the way sports fans view games and highlights, and engage with their sporting heroes. Leagues, Clubs and Federations are seeking new ways to understand and engage with fans whilst offering the excitement of sport to a growing online audience. At Rightster we’re working with sports brands to gather more audience data and insights across more channels. We look forward to continuing to deliver digital innovation and growth to the AFL and helping them take Australia’s Game to the world."

 

The agreement will also see the AFL and Rightster work closely together to deliver added value to AFL commercial partners and explore other digital initiatives together.