That was the message at Richmond's family day on Sunday as thousands of the yellow and black faithful descended on Burnley Park to show their support for the club's bid to reach the finals for the first time since 2001.
Tigers coach Damien Hardwick embraced the occasion, telling supporters his team now had the talent to finally break the September drought.
"It's an exciting time for Tigers fans," Hardwick said.
"We can look forward to the start of our 2013 campaign with renewed vigour.
"We certainly think we're a chance to go where we haven't gone for some 12 or 13 years prior, and we look forward to giving you the opportunity to participate in September."
Richmond's last finals appearance was in 2001; a preliminary final loss to eventual premier the Brisbane Lions.
Mr Fantasy's verdict: Richmond
Young midfielder Reece Conca said the players were gaining energy from supporters' enthusiasm, rather than feeling pressured by expectation.
"The fans have been good every year since I've been here, but this year seems to be the biggest," he said.
"There's a good vibe around, so we're sort of feeding off that and it's really good.
"We've built a pretty solid team, especially through the midfield, but we've got some solid depth across the field.
"We're all excited and happy to be out there together."
Conca has returned to fitness after a foot injury delayed his start to pre-season.
He played valuable game time in Friday night's round one NAB Cup clashes with Melbourne and North Melbourne, and believes the club is well placed to hit round one in strong form.
"I was quite happy with how I went on Friday," Conca said.
"The team went really well, and we're looking to build from that and bring some good form into the season, and get some wins on the board.
"We didn't have our full 100 per cent team out there [on Friday night], but the way we went about it was good.
"The style of play, the things we've been incorporating at training; we showed some signs in the game.
"Now we're looking to build on that."
Richmond travels to Wangaratta to take on Essendon in round two of the NAB Cup next Saturday night.
Reece Conca is a midfielder in AFL Fantasy. He averaged 72.5 points in 2012. Register your team at our AFL Fantasy hub.