Hungry Jack’s has been a loyal sponsor of the West Coast Eagles since the club’s inception in 1987, with season 2006 marking a proud 20-year relationship between the two parties. Since then both have enjoyed a strong, community presence within Western Australia, fitting considering Hungry Jack’s was right behind the West Coast Eagles in its landmark premiership victory of 1992; the club being the first outside of Victoria to win the flag of the national competition.

The relationship extends to the club’s on-field apparel and a shared vision on community projects, while West Coast Eagles player appearances at Hungry Jack’s have long been a traditional favourite for children at suburban stores. Within the 20-year relationship, which has also included sponsorship of the Victorian cheer squad, Hungry Jack’s has been a co-major sponsor of the West Coast Eagles for 12 years with its current agreement to reach 14 years by the end of season 2008.