The campaign is titled Everything's Possible, and features internationally acclaimed Australian actor Chris Hemsworth – a lifelong Western Bulldogs fan and star of Marvel Studios films Thor, The Avengers and Thor: The Dark World.
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A national campaign will air across all television and radio networks in the lead-up to the opening round of the season, starting on March 14.
Ablett, the reigning Brownlow medallist, West Coast ruckman Naitanui, and Hawk turned Sydney Swan Franklin will feature, with music provided by Australian band The Delta Riggs.
Hemsworth has forgone a personal fee for his involvement with the campaign, instead making a donation directly to the Australian Children Foundation.
The season launch television commercial can be seen on AFL.com.au, on Saturday, March 1.
Don't miss it.
Below: Dual Brownlow medallist Gary Ablett is one of the stars of the AFL's 2014 season launch