About the Collingwood Football Club 
Collingwood Football Club (CFC) was founded in 1892.

Local residents, community and business leaders and politicians all hoped that having their own football club could help bring a measure of pride to a downtrodden suburb.

In 2025, CFC is one of the great icons of Australian sport. Our history spans 130 years, 16 premierships and more finals appearances than any other club. Most importantly, Collingwood has grown from being a football club to a sports club with a commitment to our community.

Collingwood is not made by a President, a Captain, a Coach or a CEO.  It’s not just any one player, employee, supporter or fan, Collingwood is made by many.

The opportunity

Reporting to the Senior Activations Manager, the Activations Coordinator will be responsible for the design, management and execution of fan engagement and venue operations across AFL & AFLW match days, as directed by Senior Leadership.

The Activations Coordinator will work with internal and external stakeholders, developing strong relationships, to create memorable and exciting fan experiences at all Collingwood matches. This role focuses heavily on the end-to-end project management of fan initiatives and event operations in a way that is compliant, safe and operationally sound.

Key responsibilities include:

Overview

• Project management of initiatives of fan facing experiences across all business streams, including but not limited to Melbourne and interstate open training and concourse fan zones, family days, collaborative fan activations and kids’ clinics with the support of senior leadership. 

• Lead the delivery of AFLW match day operations, including the coordination of temporary infrastructure, venue operations, and match operations.

• Budget management of all key projects.

• Other duties and projects as directed by senior leadership.

Activations & Fan Experiences

• Create memorable and exciting fan experiences at all Collingwood match days and fan-facing events delivering initiatives focussed on engaging fans and driving attendance growth.

• Coordinate logistics of fan experiences including but not limited to suppliers, partners, signage, mascot suits and staff, both paid and volunteer.

• Collaborate with internal stakeholders to maximise value and experience of fan initiatives.

• Coordinate AFL official accreditation processes for event staff volunteers and suppliers.

• Compile all documentation including but not limited to run sheets, bump in schedules, site maps, post-match reports, and risk assessments.

• Ensure all activation operations are managed in a compliant, safe and operationally sound manner.

Event Operations (AFLW Match Days)

• Lead the delivery of AFLW match days, including the coordination of temporary infrastructure, venue operations, and match operations.

• Lead the planning and execution of venue setup, ensuring that all necessary infrastructure is in place and operational for events.

• Management of operational staff (paid and volunteer) both in the lead up to and on event day, including scheduling, rostering, task management, bump in and bump out.

• Perform comprehensive risk assessments to ensure the safety of all stakeholders, including staff, players, and fans, and ensure that all operations comply with safety regulations and operational standards.

• Ensure timely and effective communication with all stakeholders to manage expectations, resolve operational issues, and ensure smooth event delivery.

• Serve as the key point of contact with external suppliers, including venue contractors and other service providers both in the pre-event planning stage as well as the on-site execution across match days (noting this work will occur on weekends).

• Evaluate event delivery, identifying areas for improvement and work with the senior leadership team to implement operational changes as needed.

Stakeholder Management

• Coordinate and liaise with external and internal stakeholders to arrange smooth facilitation of match days or fan events including but not limited to AFL/W Club representatives, suppliers and councils.

• Support senior leadership in building relationships and act as key day-to-day contact with internal and external stakeholders for fan experiences and match day operations.

General

• Strong budget management ensuring adherence to all budgets set by senior management, finding opportunities for cost reduction and budget maximising as well as timely processing of all invoices.

About you

To be successful as the Activations Coordinator, you will have:

• Industry Experience in the Events and Activations space, or similar role.

• Impeccable organizational and time management skills with the flexibility to manage a range of concurrent projects with conflicting deadlines.

• Strong written and verbal communication.

• Strong attention to detail.

• Ability to build trust and rapport quickly with internal and external stakeholders.

• Be able to problem solve in a fast-moving environment.

• Live event management, including sports presentation and/or broadcast events, is desirable.

• A growth mindset with the ability to meet deadlines and adapt in a fast-paced environment, while ensuring high-quality output.

• Willingness to work flexible hours, including weekends, and uphold professional conduct, ethics and confidentiality.

Football Club’s are fast-paced environments but you will engrain yourself into the Collingwood culture, remain agile, adaptable, and consistently champion our Company values of DO BETTER, SIDE BY SIDE, A NEST FOR ALL and FLY HIGHER.

What we offer
As a valued staff member of our Sporting Club you will be a part of a fun, inclusive and flexible work environment:

• Access to state of art High Performance Gym Facility

• Access to Professional Development and Learning Development Courses

• Access to tickets to all AFL and AFLW matches

• Access to exclusive partner offers, the likes of Nike, Emirates, AIA Vitality, La Trobe, CUB Economy, Business Class with Emirates, Sonos and TaylorMade

• Opportunities to support with Collingwood community outreach and volunteer programs (Magpie Nest Cafe)

• Behind the scenes access to Match-Day, including the ability to support in on-ground activations

To Apply
If you are interested in this position, please send through your CV and cover letter that addresses why you are interested in working with the Collingwood Football Club, how your skills/experience would qualify for the position, and how you would contribute to the culture of the organisation.

Please send this application to careers@collingwoodfc.com.au. Applications close COB Tuesday 23 December 2025 (however, we may close this earlier if we receive a large volume of applications).

Please keep reading…

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.

So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.

We believe in being a Nest For All – we champion respect, diversity and inclusion to make our Club a safe and welcoming place for all. The Collingwood Football Club is an equal opportunity employer and encourages applications from suitably qualified and diverse candidates. We provide a welcoming, safe and flexible approach to work and provide an environment that benefits from and enables the best from everyone.

As an organization we are committed to protecting children and young people from harm. It is essential that anyone involved with the Collingwood Football Club understands their responsibility in relation to child safety. Our organization requires all applicants to obtain a ‘Working with Children Check’ prior to appointment.

To learn more about working at Collingwood Football Club and our values, please visit https://www.collingwoodfc.com.au/news/76/careers