About the Collingwood Football Club
Collingwood Football Club (CFC) was founded in 1892.
Local residents, community and business leaders and politicians all hoped that having their own football club could help bring a measure of pride to a downtrodden suburb.
In 2026, CFC is one of the great icons of Australian sport. Our history spans 130 years, 16 premierships and more finals appearances than any other club. Most importantly, Collingwood has grown from being a football club to a sports club with a commitment to our community.
The opportunity
The Senior Commercial Sales Manager is responsible for leading revenue generation across game day hospitality, corporate suites, and targeted commercial campaigns.
The Senior Commercial Sales Manager combines strategic sales, operational oversight, and cross-department collaboration to drive commercial outcomes for the Club. It is both commercially driven and relationship-focused, requiring a strong sales focus and attention to detail across the corporate sales department.
Key responsibilities include:
Revenue Generation
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Drive game day hospitality sales across all inventory
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Lead corporate suite sales and renewals
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Develop tailored sales opportunities for new revenue opportunities
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Deliver against individual and team revenue targets
Corporate Suite Sales & Management
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Manage the full lifecycle of corporate suite sales (prospecting, sale, renewal)
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Identify upsell and cross-sell opportunities
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Drive retention and long-term client value
Sales Inbox Management
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Oversee and manage the Commercial sales inbox
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Ensure all inbound enquiries are actioned within agreed service levels
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Identify new client prospects from inbound enquiries.
Hospitality Promotion & Marketing Alignment
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Work closely with the Marketing team to develop and execute hospitality sales campaigns
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Provide commercial input into campaign messaging, targeting and offer construction
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Ensure accurate inventory alignment between marketing promotions and sales capacity
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Track campaign performance and optimise for conversion
KGM Partnership – Lead Facilitation
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Collaborate with KGM to facilitate car sales leads generated through targeted member campaigns
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Work with Membership and Marketing teams to identify high-value audience segments
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Ensure compliant and seamless handover of qualified leads
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Track and report on campaign performance and revenue impact
Database Growth & Pipeline Development
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Proactively grow and maintain a high-quality commercial database
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Identify and develop new corporate and HNW prospects
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Maintain CRM accuracy and pipeline discipline
To be successful as the Senior Commercial Sales Manager, you will be someone who:
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Has 5-7 years' experience in a similar position within the Commercial Sales space.
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Brings extensive experience in commercial sales, hospitality sales or corporate partnerships, with a proven ability to drive significant revenue growth.
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Excels at building and maintaining high‑value client relationships, delivering exceptional service and driving long‑term retention.
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Has strong commercial acumen and can identify, develop and convert new business opportunities across hospitality, suites and corporate sales.
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Is highly organised and detail‑driven, ensuring accurate inventory management, CRM discipline and seamless end‑to‑end sales execution.
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Communicates clearly and persuasively, adapting your approach to executives, corporate clients and internal stakeholders alike.
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Collaborates effectively across departments - particularly Marketing, Membership and operational teams - to deliver aligned commercial outcomes.
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Thrives in a target‑driven environment, bringing energy, initiative and a solutions‑focused mindset to achieve and exceed revenue goals.
Football Clubs are fast-paced environments but you will engrain yourself into the Collingwood culture, remain agile, adaptable, and consistently champion our Company values of DO BETTER, SIDE BY SIDE, A NEST FOR ALL and FLY HIGHER.
What we offer
As a valued staff member of our Sporting Club you will be a part of a fun, inclusive and flexible work environment:
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Access to state of art High Performance Gym Facility
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Access to Professional Development and Learning Development Courses
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Access to tickets to all AFL and AFLW matches
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Access to exclusive partner offers, the likes of Nike, Emirates, AIA Vitality, La Trobe, CUB Economy, Business Class with Emirates, Sonos and TaylorMade
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Opportunities to support with Collingwood community outreach and volunteer programs (Magpie Nest Cafe)
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Behind the scenes access to Match-Day, including the ability to support in on-ground activations
To Apply
If you are interested in this position, please send through your CV and cover letter that addresses why you are interested in working with the Collingwood Football Club, how your skills/experience would qualify for the position, and how you would contribute to the culture of the organisation.
Please send this application to careers@collingwoodfc.com.au. Applications close COB Friday 3 April 2026 (however, we may close this earlier if we receive a large volume of applications).
Please keep reading…
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box.
So if you think you have what it takes, but don't necessarily meet every single point above, please still get in touch. We'd love to have a chat and see if you could be a great fit.
We believe in being a Nest For All – we champion respect, diversity and inclusion to make our Club a safe and welcoming place for all. The Collingwood Football Club is an equal opportunity employer and encourages applications from suitably qualified and diverse candidates. We provide a welcoming, safe and flexible approach to work and provide an environment that benefits from and enables the best from everyone.
As an organization we are committed to protecting children and young people from harm. It is essential that anyone involved with the Collingwood Football Club understands their responsibility in relation to child safety. Our organization requires all applicants to obtain a ‘Working with Children Check’ prior to appointment.
To learn more about working at Collingwood Football Club and our values, please visit https://www.collingwoodfc.com.au/news/76/careers
