NEW BRISBANE Lions coach Chris Fagan has begun the process of trying to change the culture at the club, employing Leading Teams for 2017.

The Leading Teams model, which promotes the need for direct feedback to develop leadership skills, will have a major say in helping to determine the Lions' captaincy.

Former Carlton and Richmond player Simon Fletcher will run the Brisbane program, made famous by Leading Teams founder Ray McLean.

Fagan, who was appointed to the top job in October, is well versed in the benefits of the program, having seen the inner workings during his time at Hawthorn.

"We have an emerging group of players and we are looking for continuous improvement across everything we do as a football club," Fagan told Fairfax Media.

"We want to develop winning habits and winning behaviours, and working with Leading Teams will help us with that process. We're excited for the possibilities ahead and looking forward to working with Simon and Ray again."

The Lions players are set to vote on the captaincy before the season, with incumbent skipper Tom Rockliff viewed as unlikely to retain the role.

Rockliff was almost traded by the Lions in the off-season and has been criticised for his leadership standards.