CAPTAINS Rory Sloane and Stephen Coniglio, and stars Nic Naitanui and Eddie Betts, will be key faces in Amazon's new docu-series to launch in 2021.

As well as Gold Coast coach Stuart Dew and Richmond president Peggy O'Neal, cameras will track the six individuals through their every move in 2020 to bring fans unprecedented behind-the-scenes insight.

Filming started ahead of the 2020 season and continued during the COVID-19 shutdown, while filmmakers have been granted special access for the restricted season restart.

Such is the access, cameramen were spotted in the GWS rooms tracking Coniglio in round one, and at the Crows' quarter-time address during the Showdown capitulation against Port Adelaide on Saturday.

Adelaide captain Rory Sloane and GWS counterpart Stephen Coniglio are two of the stars who will feature in the new docu-series

Crews will be also following the Crows inside the Gold Coast quarantine for at least three matches starting this weekend.

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The series on the six AFL figures follows the success of Amazon's project on the Australian cricket team, The Test

"We are thrilled to be adding another Australian Amazon Original to our growing lineup for Prime members in Australia and around the world," vice president of International Originals at Amazon Studios James Farrell said.

Amazon Prime Video's ability to tell stories and take fans behind the curtain is unprecedented in global sport

- AFL executive Darren Birch

West Coast held discussions with Australian cricket coach and Eagles board member Justin Langer to learn about his experiences with The Test before committing to their part in the series. 

"If we can help promote the game and then in turn help people understand what helps our club tick, I think it's a positive thing," Eagles coach Adam Simpson told AFL.com.au.

West Coast coach Adam Simpson talks to the team during the R2 clash with Gold Coast. Picture: AFL Photos

The AFL series will be produced by JAM TV Australia in conjunction with the AFL and Den of Martians and be available for members on Prime Video across more than 200 countries from next year.

"Amazon Prime Video's ability to tell stories and take fans behind the curtain is unprecedented in global sport and the AFL is proud to partner with Prime Video to showcase our game to the world," AFL general manager of growth, digital and audience Darren Birch said.