At the end of the 3 Stage process the successful Respondent (s) will be granted non exclusive licensing rights within the relevant category for the intellectual property owned by the Australian Football League. Contractual Terms to commence 1 November 2011 for AFL Financial Year 2012 (1 November 2011 - 31 October 2012) unless otherwise stated.
EXPRESSION OF INTEREST PROCESS & TIMELINE
Stage 1: Respondents are invited to submit an Expression of Interest indicating their organisation’s interest in becoming an Official AFL Licensee. Stage 1 submissions must address Key Selection Criteria. All Respondents will be notified of the result of their submission by 12pm 24 December 2010.
Stage 1 submission deadline is 4pm Wednesday 8 December 2010
Stage 2: Successful Respondents to Stage 1 will be asked to submit a written proposal outlining their ability to meet the Evaluation Criteria as established by the AFL.
Stage 2 submission deadline is 4pm Friday 28 January 2011
Stage 3: A shortlist of Respondents who suitably satisfied the Evaluation Criteria will be invited to present in person.
Stage 3 presentations will take place during February 2011
PRODUCT CATEGORIES
The AFL is seeking Expression of Interest for a variety of product categories within Soft Lines, Hard Lines and Memorabilia & Collectables categories. Suitable and qualified respondents are invited to submit tenders for individual or multiple sub categories as below:
Category - Soft Lines
I. Supporter Apparel (Not including official football guernseys & uniforms)
Sub categories include but not limited to: Outerwear, Sleepwear, Underwear across male and female adult, youth, children’s and infant
II. Footwear & Accessories
Sub categories include but not limited to: Shoes, Socks, Headwear, Scarves, Jewellery, Watches, Ties, Cufflinks, Bags & Luggage, Eyewear
III. Domestic
Sub categories include but not limited to: Manchester, Towels
Category - Hard Lines
I. Publishing & Stationery
Sub categories include but not limited to: Stationery, Publishing, Greeting Cards, Calenders, Posters
II. Gift & Homewares
Sub categories include but not limited to: Gift, Homewares, Melamine, Glassware, Novelty, Mobile & Computer Accessories, Infant products
III. Sporting Equipment
Sub categories include but not limited to: Football Training Accessories, Sporting Goods
IV. Toys & Games
Sub categories include but not limited to: Toys, Board games, Activity, Outdoor, Educational Toys
V. Health & Beauty
Sub categories include but not limited to: Plasters, Bath Accessories, Fragrances, Nappies
VI. Food & Beverage
Sub categories include but not limited to: Confectionery, Baking, Condiments, Cereals, Snacks
Category - Memorabilia & Collectables
I. Collectables
Sub categories include but not limited to: Collectable Trading Cards, Trading Card Games, Stickers
II. Memorabilia
Sub categories include but not limited to: Premium Memorabilia, Non Premium Memorabilia
CONDITIONS OF INVITATION
By submitting a proposal to this Expression of Interest, the Respondent acknowledges that:
a) the AFL at its absolute discretion reserves the right to accept or reject any proposal;
b) any costs incurred by Respondents in any way associated with the preparation and submission of a proposal, will be entirely borne by the Respondent;
c) no legal or other obligations will arise between a Respondent and the AFL unless or until formal documentation has been signed.
d) the success of an application is not solely related to the proposed financial commitment. Instead Respondents acknowledge that their proposal will be assessed on successfully meeting the Evaluation Criteria as listed below with specific focus on industry experience, corporate and financial positioning, retail relationships and capabilities, quality and reliability of the product offering.
EXPRESSION OF INTEREST EVALUATION CRITERIA
For full details of the Expression of Interest submission process and Key Selection Criteria please download the Expression of Interest document (pdf).
CONTACT DETAILS
Should you have any queries regarding this process please direct to licensingeoi@afl.com.au
