The AFL is pleased to announce that its partnership with McDonald's has been extended to an impressive 10-year deal in 2022.
The new partnership signifies the mutual commitment to the fans, players, and broader football community and will see McDonald's have their logo appearing on the official match ball across the 2022 Toyota AFL Premiership Season. The partnership will also include the ongoing sponsorship of AFLW and the popular Macca's Kick 2 Kick program.
The partnership was first established in 2014 and since its inception, 6.5 million footy fans have had the opportunity to play Macca's Kick 2 Kick on the hallowed turf at stadiums around Australia. A tradition footy fans cannot wait to welcome back soon.
AFL Executive General Manager of Customer and Commercial, Kylie Rogers said the partnership between AFL and McDonald's is an exciting achievement.
"We're delighted to have McDonald's extend its partnership with the AFL. To extend a further 10 years demonstrates the commitment that McDonald's has to all levels of our great game. It is incredible to work with brands that share a like-minded passion and love for Australian Football," Ms Rogers said.
AFL Chief Executive Gillon McLachlan said having the support of McDonald's was a win for all AFL fans.
"Our game is known for delivering iconic moments. Traditions like Macca's Kick 2 Kick is something that our fans love, and we cannot wait to welcome back more of these iconic moments in the future. We are excited to see what the next 10 years of this partnership can bring," Mr McLachlan said.
McDonald's Chief Executive Officer Andrew Gregory said: "With its rich history and unwavering popularity across the country, Australians have a special connection to the AFL and the experiences and moments the sport has given them over the years.
"We are proud to extend our long-term partnership with the AFL and AFLW and play our part in helping the league continue to have a positive impact on people and communities across Australia."
The 10-year partnership is the longest single corporate partner agreement in the AFL's history.