MELBOURNE will this week run through a banner made out of tweets attacking players in a bid to help stamp out online bullying.
In a partnership with The Reach Foundation, the Demons have constructed their banner for Friday night's clash with Essendon using tweets targeting AFL players.
MATCH PREVIEW Melbourne v Essendon
In a video online, Demons stars Max Gawn, Nathan Jones, Tom McDonald and Neville Jetta read out insulting tweets directed their way.
The Reach Foundation, which was founded by former Melbourne great and president Jim Stynes, is working alongside the club to 'Tear online bullying down'.
The Eagles last week released a video in support of their premiership forward in a bid to educate the community.
They also linked arms with GWS players after their clash at Optus Stadium in a striking show of unity between rival teams.
AFLW star Tayla Harris was also the victim of online abuse after the photo taken by AFL Media's Michael Willson of her kicking action went viral.