About Us

North Melbourne Kangaroos is a modern AFL football club based in the beating heart of urban, inner-city North Melbourne. At the Kangaroos we are known for our fighting spirit – a bold and never beaten attitude that has won us six premierships and allowed us to achieve the extraordinary together. We are a diverse and inclusive club; a family where everyone belongs, united by our fighting spirit. 

We are proud to be the first sporting club in Australia to achieve B Corp certification – a recognition of our bold commitment to social responsibility, community impact and doing business for good.  

About the Role

The Senior Marketing Manager (12-month parental leave cover) is responsible for developing and driving strategic marketing initiatives that deliver commercial outcomes for the club across match returns, membership, sponsorship, fundraising and corporate. 

Reporting to the Head of Marketing, Brand & Events, this role will: 

  • Assist in the end-to-end development and execution of club marketing campaigns consistent with the brand positioning, club operational plans and key commercial revenue activities 
  • Lead the crowd build working group across multiple internal departments and external stakeholders to drive the crowd build marketing campaigns to deliver growth across AFL/W crowds and match returns 
  • Ensure all communications, collateral and events are consistent with the North Melbourne brand and positioning 
  • Develop key membership campaign plans to increase membership revenue 
  • Develop marketing plans to increase commercial revenues across corporate hospitality, events, fundraising and partnerships and ensure their objectives are met 
  • Drive the EDM and SMS strategy for the club using Salesforce and Marketing Cloud platforms 
  • AFLW talent pathway networks (e.g. NAB League, Coates Talent League, community and state programs). 

Our Ideal Candidate

We are looking for a commercially minded and creative marketer who thrives in a fast-paced environment. You are a strategic project manager and collaborator, with the ability to turn insights into action and campaigns into results. You build strong relationships with stakeholders, communicate with impact, and bring energy, resilience and initiative to everything you do. 

The successful candidate will also have: 

  • 5+ years of experience in a marketing manager or equivalent role 
  • Excellent stakeholder management and relationship-building skills 
  • Strong facilitation and influencing skills across cross-functional teams 
  • Clear and confident communication style, able to engage all levels of stakeholders 
  • Ability to develop and manage clear project plans and execute with pace 
  • Strong commercial acumen with the ability to link activity to ROI and business outcomes 
  • Strategic mindset with strong creative problem-solving skills 
  • Team-oriented with high emotional intelligence and authenticity 
  • Degree qualification in Marketing, Sports Business or a related discipline 

The successful candidate is required to undergo and pass a police check, and hold a current and valid Victorian Working with Children’s Check. 

Perks & Benefits

We strive to create an inclusive and diverse environment in which our people can thrive. We live our values of Real, Bold, Belonging and Never Beaten By being authentic in our actions, forming genuine connections and being relentless in our approach to growth and improvement. 

In addition to our strong culture, we also offer a number of perks and benefits, including: 

  • Hybrid and flexible working 
  • Recently renovated head office with lots of spaces to collaborate and work flexibly 
  • Private spaces available for breastfeeding and prayer 
  • Ability to substitute certain public holidays for an alternate day of paid leave 
  • Regular and fun staff events and celebrations through our reward & recognition program   
  • A dedicated resource focused on staff health and wellbeing 
  • A free and confidential coaching and well-being service for staff and their immediate family members 
  • Dress for Your Day policy 
  • Access to exclusive offers and discounts through club partners 

Applications

Please submit your CV together with a covering letter outlining your suitability for this role via this link.

Applications close on Sunday, May 31. 

Please note that due to the overwhelming number of applications received by the Club, we are unable to reply to every application on an individual basis. Only those applicants selected for an interview will be contacted.

Equal Opportunity

The Kangaroos strive to be the AFL’s most inclusive, accessible, and united football club. Our value of ‘Belonging’ means we embrace people from all walks of life and respect each other’s opinions and capabilities. We are committed to providing a working environment that embraces and values diversity. 

It is well documented that the overall diversity we see in Australian society, whether it be gender expression, culture, ethnicity, sexuality, and/or ability, isn’t accurately reflected in many workforces. Diversity in all its forms is shown to improve an organisation’s ability to innovate, create, problem-solve, grow and so much more. So, even if you only meet 60% of the selection criteria; the many facets of your intersectional self might just make you perfect for the role. Please get in touch to have a chat to see if the role is right for you.Â