WESTERN Bulldogs coach Luke Beveridge believes his side is capable of winning multiple premierships, and says they must aspire to be the envy of the competition.
The dust had barely settled on the Bulldogs' 22-point win over the Sydney Swans on Saturday, the club's first flag since 1954, and while the AFL's coach of the year for the past two seasons wanted to enjoy the spoils, he was also keen to capitalise on the talent at his disposal.
While stopping short of saying there could be a Dogs dynasty on the cards, Beveridge said one premiership wasn't enough.
"That’s our challenge, and it's hard to look beyond this, but sustainability would be great," he said after the club’s most famous win.
"I suppose you want to be envied.
"There's no doubt everyone envies what Hawthorn has achieved.
"Everyone envies Sydney's sustained success, and their recent flags.
"Everyone envies the Cats and their recent record.
"We've nailed one in a long period of time, and to be envied, you need that sustained success.
"That’s our next mandate to see if we can pull that off."
The Bulldogs shocked the football world by coming from seventh place on the ladder to beat the Sydney Swans by 22 points at the MCG on Saturday, and Beveridge said the way his team fought and scrapped their way to victory was symbolic of their season.
"There's been some surprises, but once you start to win games against genuinely great opposition, and the teams you know are going to challenge at the end of the year, you get that belief," he said.
"You go back to the galvanized approach to every game that stems from that.
"We won a lot of close games (this year), and we were able to stay calm under enormous pressure, but still find a way to play with some freedom.
"You still need to win the game, and to get a little gap at the end of the game was amazing."
Beveridge paid tribute to his players, coaches and medical staff for the way they stayed in the competition, despite some serious injuries early in the season to the likes of captain Bob Murphy, Norm Smith medallist Jason Johannisen, and countless others.
"The probability at that time that we didn't make it here was really high, probably 90 per cent, maybe higher," he said.
"So there's a 10 per cent possibility that we do get here, and we were 100 per cent on possibility, and that’s what the boys did.
"We attacked the possibility and you've got to stay glass half full.
"You can talk about it all you like, but you've got to have a will to want to do it, and our players have."