IT ISN'T quite the time of year to be playing games just yet, but football's off-field season is just about to enter the final quarter.

Clubs have been selling 2015 memberships since last October with their plaintive pleas to supporters of hope, belonging and expectation.

It is increasingly difficult for AFL club and marketing types to stay on message and be original. Eighteen clubs, 18 different slogans, year after year after year… you try to walk in their shoes.

Still, there has been some clever word play in recent years. 'Don the Sash' appeals out of Essendon, 'Stand Tall' works well for a team nicknamed the Giants as does 'Pride' for the Brisbane Lions.

Borrowing a line from club songs has been a theme this year. 'My Heart Beats True' at Melbourne, Richmond is 'Strong and Bold' while Carlton reminds us again that 'We Are The Navy Blues'.

It is a safe and sensible effort from the Blues, whose efforts in previous years have been among the more dubious, such as 'They Know We're Coming (2009)' and 'Can You Smell What The Blues Are Cooking? (2010). The Blues finished eighth that year, so whatever was on the stove at Visy Park wasn't all that flash.

Still, Carlton's 2010 effort only wins the bronze medal when it comes to truly questionable membership slogans. Hawthorn's 2005 membership renewal exhorted supporters to become 'Hardcore Hawthorn', a perplexing effort from the same outfit that also liked to call itself 'The Family Club'.

However, when it comes to questionable campaigns, the runaway winner is undoubtedly Essendon and its unfortunate 2013 slogan 'Whatever It Takes' - if only the marketing team had known what was about to unfold. 

2015 members: 50,000+ (Adelaide was unable to provide the exact membership tally).
This time last year: Approximately 48,000
2014 members: 57,500
Slogan: Unleash 2015
Check out Adelaide membership packages here 

2015 members (so far): 17,357
This time last year: 16,328
2014 members: 24,032
Slogan: Believe Belong
Check out the Brisbane Lions' membership packages here 
2015 members (so far): 33,157
This time last year: 35,839
2014 members: 47,485
Slogan: We are the Navy Blues. One club. One tribe. One love.
Check out Carlton's membership packages here 
2015 members (so far): 64,179
This time last year: 63,003
2014 members: 80,793
Slogan: Side by side we stick together: it’s more than a line in our song
Check out Collingwood's membership packages here
2015 members: 45,285
This time last year: 45,438
2014 members: 60,646
Slogan: Don the Sash – Back In
Check out Essendon's membership packages here 
2015 members (so far): 47,002
This time last year: 44,956
2014 members: 48,777
Slogan: #ForeverFreo
Check out Fremantle's membership packages here
Freo fans should be in full voice this year, with the Dockers set for a strong campaign. Picture: AFL Media
2015 members (so far): 35,169
This time last year: 32,409
2014 members: 43,803
2015 membership slogan: We need you, be a member at home or far away 
Check out Geelong's membership packages here
2015 members (so far): 10,560
This time last year: 9,415
2014 members: 13,480
Slogan: Fire Up!
Check out Gold Coast’s membership packages here
2015 members (so far): 6,940
This time last year: 7,300 
2014 members: 13,258
Slogan: #Standtall
Check out Greater Western Sydney's membership packages here

2015 members (so far): 60,650
This time last year: 54,650
2014 members: 68,650
Slogan: Made from brown and gold
Check out Hawthorn's membership packages here 

2015 members (so far): 26,290
This time last year: 26,100
2014 members 35,911
Slogan: My Heart Beats True
Check out Melbourne's membership packages here 

2015 members (so far): 27,990
This time last year: 26,789
2014 members: 39,060
Slogan: #getREAL
Check out North Melbourne's membership packages here

2015 members (so far): 53,520
This time last year: 40,239
2014 members: 55,508
Slogan: Bring the Noise
Check out Port Adelaide's membership packages here

Will Port push deeper into September this year? These fans think so. Picture: AFL Media

2015 members (so far): 56,329
This time last year: 51,596
2014 members: 66,797
Slogan: Strong and Bold
Check out Richmond's membership packages here 

2015 members (so far): 27,413
This time last year: 23,264
2014 members: 30,138
Slogan: TBC (The Saints will launch their membership campaign in March).
Check out St Kilda's membership packages here 

2015 members (so far): 29,707
This time last year: 27,939
2014 members: 40,126
Slogan: Feel it in '15
Check out the Sydney Swans' membership packages here 

2015 members (so far): 50,665
This time last year: 44,097
2014 members: 58,529
Slogan: The West is Ours
Check out West Coast's membership packages here 

2015 members (so far): 21,666
This time last year: 21,436
2014 members: 31,814
Slogan: #gatherthepack
Check out the Western Bulldogs' membership packages here