THE AFL is considering the introduction of more Monday night games into its fixture following the success of the West Coast-Richmond clash at the start of this week.

The public holiday game attracted nearly 38,000 fans to Patersons Stadium and significantly, a national TV audience of 345,000 on Fox Footy.

Click here for our full coverage of the clash between West Coast and Richmond

It was up against popular free to air TV shows including The Voice, House Rules, Masterchef and Q&A.

"It held its own. There's a lot to like about it," AFL chief executive Andrew Demetriou said on Melbourne radio station SEN.

"It is quite possible we will trial a few more."

While they won't become part of the weekly fixture, Demetriou said the AFL might consider a Monday night match in each market next year. St Kilda and Carlton have staged a Monday night game at Etihad the Monday after Mother's Day the last few years.

He added that the new Saturday twilight time-slot was working well for the League. "Saturday twilight is clean air. It is a good time-slot for us."

In a wide-ranging interview, Demetriou also defended the compensation system that would result in Hawthorn receiving just one draft selection if superstar forward Lance Franklin leaves the club at the end of the season.

He said the formula for compensatory picks was agreed to by the clubs following a series of recommendations by an industry working group.

The Hawks would likely receive an extra selection at the end of the first round of November's NAB AFL National Draft if Franklin chooses to leave the club as a restricted free agent at the end of the year.

He reiterated that the AFL would have no involvement in any discussions to bring Franklin to the Giants, but admitted there was a perception issue for the League.

"They haven’t come to the AFL," he said. "The AFL has no place in trying to be part of attracting players to another club," he said.

"It's up to them," he said of the Giants attempting to recruit big name players. "They acknowledge they need seniority around the club to help young guys through."

"They can get him if they want to. But they may have to trade out and sacrifice young talent to make it happen."

He said he was pleased with the progress made by the Giants and the Brisbane Lions were working through their issues.

He added that the League would be receptive to helping Melbourne and that the AFL commission would be meeting with Demons chief executive Peter Jackson in the near future. But he ruled out increasing the club's salary cap, which was recently suggested by Collingwood president Eddie McGuire and his Hawthorn counterpart Andrew Newbold.

Demetriou played down suggestions that the bump was dead, saying the game was as physical as ever.

"Having sat at ground level it is a frighteningly physical and brutal game. I can't believe how quickly the ball moves from hand to hand.

"I couldn't play the game today. I couldn’t cope with the physicality," he said.