The AFL is pleased to announce last night’s qualifying final between Brisbane Lions and Richmond attracted a national average TV audience of 1.541m, outrating Thursday night’s opening qualifying final and all Finals in weeks 1 and 2 of 2019.
The total television audience was up 4% compared to last year’s Friday night week 1 Final (Geelong Cats V Collingwood).
The Brisbane average free-to-air (FTA) audience was 149,000 and the total Queensland market average FTA audience was 208,000 making the match the highest Brisbane and Queensland audience for a final (non-Grand Final) in the last 10 years.
Melbourne’s FTA audience was up 3% compared to last year’s Friday night week 1 Final.
ALL THE HIGHLIGHTS
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12:01
AFLW Mini-Match: North Melbourne v Brisbane
Extended highlights of the Kangaroos and Lions clash in the Grand Final of the 2025 NAB AFLW Season
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15:24
AFLW full post-match, GF: Kangaroos
Watch Nth Melbourne's press conference after their Grand Final match against Brisbane
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12:03
AFLW full post-match, GF: Lions
Watch Brisbane's press conference after their Grand Final match against Nth Melbourne
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05:39
The Moments: Best AFLW highlights of the finals series
Enjoy the standout plays throughout the 2025 NAB AFLW finals series
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07:31
AFLW Highlights: North Melbourne v Brisbane
The Kangaroos and Lions clash in the Grand Final of the 2025 NAB AFLW Season
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02:48
Sheerin sparks Roos to glory with Best on Ground Medal
Eilish Sheerin’s two goals and 28 disposals power North Melbourne to another dominant Grand Final win, with the gun recruit named best afield
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00:45
Lions pay the price again as 50m penalty hands Roos another
Jade Ellenger is penalised for late contact, allowing Jenna Bruton to edge closer to goal and slot a second major
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00:42
Garner the great puts the icing on the cake
Jas Garner delivers another electric Grand Final moment with a brilliant goal and celebration, all but sealing a stunning premiership win
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00:55
Svarc the fire: Lightning Lion finally breaks through
Ruby Svarc turns on the jets and snares an important major to give her side some hope
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02:21
AFLW GF sprint: Sun shines bright as Single storms home
Lucy Single takes out the 2025 Telstra Half-Time Sprint for Gold Coast, following in clubmate Jed Walter’s footsteps after his triumph in September
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01:48
Lion’s ‘staggering’ 100m penalty nightmare gifts Roos crucial goal
Brisbane veteran Shannon Campbell concedes two costly 50m penalties, handing North Melbourne a priceless second-quarter major
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00:38
Sheerin serves up ‘don’t argue’ and snaps Roos into life
Eilish Sheerin brushes off her opponent and curls home an absolute beauty on the left
The result comes on the back of the opening match of the 2020 Toyota AFL Finals Series, Port Adelaide v Geelong Cats, which attracted a total average TV audience of 1.537 million.
These huge viewing numbers come off the back of more than 77 million viewers tuning in to the 2020 Toyota AFL Premiership Season.
In an unprecedented year for football, the support and interest from fans in the broadcast of AFL games continues to be extremely strong.
At the conclusion of the home-and-away season, national television audiences were 14 per cent higher for average audience per game compared to the same time periods last year, confirming the high demand for football in 2020.
The hosting of matches in Queensland, combined with the success of the Brisbane Lions, has reflected a 32 per cent increase in Brisbane audiences. The AFL has provided much-needed entertainment to Victorians during a challenging year with audiences up 13 per cent on average and up 15 per cent in Melbourne.
