MIKE Williamson, one of the most recognisable faces in the early days of TV football coverage, and the man synonymous with the famous call Jesaulenko, you beauty, has passed away in Melbourne, aged 90.

Williamson was Channel Seven’s leading VFL commentator for many years, calling games and hosting panel shows.

His love of the game shone through and was involved in some of football’s greatest moments. This included St Kilda’s one-point win in the 1966 Grand Final, when the colourful commentary of Williamson, Alan ‘Butch’ Gale and Ted Whitten became etched into the game’s history.

But his career highlight came four years later in the unforgettable 1970 Grand Final between Carlton and Collingwood.

As Blues star Alex Jesaulenko flew over Magpie ruckman Graeme 'Jerker' Jenkin late in the second quarter, he uttered the immortal words, "Jesaulenko, you beauty". Those words were part of several advertising campaigns, including a 2006 Toyota Memorable Moments campaign featuring Jesaulenko.

Below: Former Carlton superstar Alex Jesaukenko with Mike Williamson in 2018

Williamson was a professional foot runner before starting his media career in radio. He worked in various duties at Melbourne stations 3AK and 3AW, compering programs and interviewing the stars as well as calling VFL games.

He turned his attention to TV and quickly became a household name after joining Channel Seven in 1959.

Williamson compered quiz and variety programs for the station including Tell The Truth and The Penthouse Club with co-host Mary Hardy.

He was the face of Channel Seven’s tennis coverage in the early days and was the lead commentator of the famous 1975 Australian Open men’s final when his great mate John Newcombe defeated Jimmy Connors.

After leaving Channel Seven at the end of 1976, he switched to Channel Nine where he was involved in the station’s cricket and tennis coverage.

Later he would work as the League’s ground announcer.

For many years Williamson was a tireless worker for Melbourne’s Royal Children’s Hospital and was awarded an Order of Australia in 2006 for his charity work.