MELBOURNE'S Jesse Hogan has become the first key forward since Nick Riewoldt in 2002 to be crowned the NAB AFL Rising Star.
The 20-year-old clinched the prestigious Ron Evans Medal at a gala function at Crown Palladium on Wednesday.
He polled 49 out of a possible 50 votes to win from Carlton's Patrick Cripps, who scored 41 votes.
West Coast's Dom Sheed was third, making it a 1-2-3 result for West Australian-raised players.
2015 NAB AFL Rising Star
|Jordan De Goey||COLL||1|
Swan Isaac Heeney was fourth, with Demon Angus Brayshaw rounding out the top five.
After his 2014 campaign was wiped out by a frustrating back injury, Hogan delivered on the fever-pitch hype by booting 44 majors in his debut season.
The Demons' spearhead relished the competitive one-on-one battles and ranked third in the League for contested marks and eighth for marks inside 50.
"Obviously, you don't want to base yourself (on) individual awards, but I didn't have a great run last year with injury," Hogan said.
"This year, I didn't set myself high expectations but, to be honoured by some of the names up there (in winning the award), it was a pretty good feeling."
2015 NAB AFL Rising Star winner Jesse Hogan and family. Picture: AFL Media
Hogan added his back injury had been a huge experience.
"You're not invincible - most 20-year-olds have never had a serious injury like I had," he said.
"You see these older players with injury and you think 'nup, I'm fine - I will be OK."
Demons coach Paul Roos said Hogan had been outstanding, and noted few key forwards so young had been so dominant in their debut season.
"No one has done what Jesse's done ... I'm pleased he's won it," Roos said.
Hogan was held goalless only once in his 20 appearances this season, despite regularly contending with the best defenders in the AFL.
Jesse Hogan and Patrick Cripps share a laugh before the ceremony. Picture: AFL Media
Hogan's 44-goal return was especially impressive given the Demons were among the lowest-scoring teams and had the third fewest inside 50s this season.
The 195cm Claremont product made the most of his opportunities, with his goalkicking accuracy (62 per cent) better than any of the top 10 players in the Coleman Medal race.
He bagged his first five-goal haul in a loss to St Kilda in his 10th career match and booted more goals in his first full season than some of the greatest modern-day forwards, including Wayne Carey (38), Jonathan Brown (38) and Riewoldt (21).
Hogan, who was secured by the Demons with pick No.2 in the 2012 mini-draft, was nominated for the Rising Star in round nine after slotting two goals against Port Adelaide in Alice Springs.
He is Melbourne's second Rising Star winner, following in the footsteps of key defender Jared Rivers (2004).
In addition to the Ron Evans Medal, Hogan takes home a $20,000 investment portfolio from sponsor NAB.
NAB AFL Rising Star winners: 1993-present
|2015||Jesse Hogan||MELB||49||Claremont (WA)|
|2014||Lewis Taylor||BL||39||Terang-Mortlake (VIC)|
|2013||Jaeger O'Meara||GCFC||44||Perth (WA)|
|2012||Daniel Talia||ADEL||43||Calder Cannons (VIC)|
|2011||Dyson Heppell||ESS||44||Gippsland Power (VIC)|
|2010||Daniel Hannebery||SYD||45||Kew (VIC)|
|2009||Daniel Rich||BL||45||Subiaco (WA)|
|2008||Rhys Palmer||FRE||44||East Fremantle (WA)|
|2007||Joel Selwood||GEEL||44||Bendigo U18|
|2006||Danyle Pearce||PORT||43||Sturt (SA)|
|2005||Brett Deledio||RICH||43||Kyabram/ Murray U18|
|2004||Jared Rivers||MELB||45||North Adelaide (SA)|
|2003||Sam Mitchell||HAW||33||Mooroolbark/ Eastern U18|
|2002||Nick Riewoldt||STK||34||Southport (Qld)|
|2001||Justin Koschitzke||STK||31||Albury (NSW)/ Murray U18|
|2000||Paul Hasleby||FRE||33||East Fremantle (WA)|
|1999||Adam Goodes||SYD||33||Horsham/ North Ballarat U18|
|1998||Byron Pickett||NMFC||30||Port Adelaide (SANFL)|
|1997||Michael Wilson||PORT||27||Port Adelaide (SANFL)|
|1996||Ben Cousins||WCE||-||East Fremantle (WA)|
|1995||Nick Holland||HAW||-||North Adelaide (SA)|
|1994||Chris Scott||BL||-||Eastern U18|
|1993||Nathan Buckley||BL||-||Port Adelaide (SANFL)|